HOW TO THINK LIKE A KNOWLEDGE WORKER
A guide to the mindset needed
to perform competent
knowledge work.

-Mike Leslie, THE MAGICAL PERSONALITY

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
HOW TO THINK LIKE A KNOWLEDGE WORKER
A guide to the mindset needed to perform
competent knowledge work

William Patterson Sheridan
Advisor on Knowledge Management
Informetrica Limited
Ottawa, Ontario, Canada

The United Nations Public Administration Network
Two UN Plaza, Room DC2-1756
New York, NY 10017, USA

Printed and bound in Ottawa, Canada


the author at work

Copyright©William Sheridan
First edition 2008

The copyright to this work is held completely, exclusively and in perpetuity by
William Patterson Sheridan.


ISBN: 978-0-9810814-0-3

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
Preface

The Human Knowledge MindMap, the core construct of this book, was developed over a 35-
year period.
In most cases however the on-the-job training was only partially
transferred — the way most people manage their own technology, data and information is quite
amateurish and sloppy.
Therefore, “think work™ is a component of “knowledge
work,” specifically the information processing part — the other part is the “informed action” part.


William Sheridan

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
How To Think Like A Knowledge Worker

Table of Contents

INTRODUCTION.

Realism — Tolerance — Pragmatism .

Occurrence

Uses of Methodology

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
PART III:
Personal
Hedonism.

Which'

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
PART VI: INFERENTIAL OPERATOR!




Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
Don’t miss this
INTRODUCTION

This book is about HOW to think, not WHAT to think.
We
all do all three to some extent — but most people emphasize one of the three, and de-
emphasize the other two.
But for this to work, you have to keep the concepts in mind (or the diagram in
front of you) whenever you do knowledge work.


Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
Benjamin Franklin’s Response to a Request for Advice





To Joseph Priestly London, September 19, 1772

In the affair of so much importance to you, wherein you ask my advice, I cannot for want
to sufficient premises, advise you what to determine, but if you please I will tell you how.


Wishing sincerely that you may determine for the best, I am ever, my dear friend, yours
most affectionately,

Ben Franklin



Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan


HOW TO USE THE MINDMAP

What is it?
Jerry Rhodes
ACT OF CREATION LATERAL THINKING CONCEPTUAL TOOLMAKING
Arkana, London, 1989 [1964] Penguin, London, 1971 Blackwell, Oxford, 1991

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
1.


Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
A Generic Strategy For De-coding Issues and Messages



All of human culture is written in code — this is the conclusion of Structural Anthropologists based on
their numerous case studies of all types of cultures throughout the 20" century.
Every concept on this list
represents some aspect of every topic — you have
to choose which aspects to prioritize — there are
always perspectival, valuational, categorical, and
appreciative aspects to every issue — which aspects
will you focus on, and why?




Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan


What is the larger purpose?


References

(Conceptual Pragmatism) (Cognitive Economy) (Pinball Methodology)
Clarence Irving Lewis Nicholas Rescher James Burke

MIND & THE WORLD ORDER COGNITIVE ECONOMY THE PINBALL EFFECT

Dover Books, Mineola, 1991 Pittsburgh UP, Pittsburgh, 1989 Little, Brown & Co., Boston, 1996

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
















































Original Construction Deconstruction
z R z
>
\ \ q P w
X—w
X y



























R\ /z







Reformulation X2 —— q—X2 —p







Reconstruction

















W/\

MindMap Methodology: Concept R&D



As encountered in messages from a variety of sources (conversation, text, etc.), a construct may
consist of several concepts, related to each other in a variety of ways, depending on the context.
Whereupon this newly reformulated concept may then be
used as a basis to reassemble the entire construct, but in a way that brings new order, generality,
explication or whatever to the entire ensemble of ideas.
Then proceed with the following steps:

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
1.
A good
way to proceed with this more expanded goal, is to read the reference books mentioned in each of
the concept pages, and then begin using your new insights to find additional materials, and/or to
apply your accumulating schemata to what you read or otherwise find.
If your interests in, or concerns with

issues are not sufficient to motivate the cognitive effort to master and apply the Concept R&D
methodology, then this MindMap is not for you — you will be wasting your time with it.


References

Edward de Bono Andre Kukla

THE HAPPINESS PURPOSE MENTAL TRAPS

Penguin Books, London, 1990 Doubleday Canada, Toronto, 2006
Wesley Vestal Gary Klein

MAPPING KNOWLEDGE WORKING MINDS

APQC Publications, Houston, 2005 MIT Press, Cambridge, 2006

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
THE MINDMAP RATIONALE

When receiving information (watching, reading;
Little or none of this may be explicit however — it is the
task of the reflective practitioner to begin to deconstruct the conversation in real time and identify the
premises as they are articulated.
In other words, being an active listener takes some real, and
continuous effort, and considerable practice — you have to pay attention, AND try and make sense of
the incoming messages.
Wheeler
HOW TO SPEAK, HOW TO LISTEN DECONSTRUCTION AS
Touchstone Books, New York, 1997 ANALYTIC PHILOSOPHY

Stanford UP, Stanford, 2000

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
























cognitivity Phenomenology: (how we perceive experience) attention
(1) presence vs.
aversion



affectivity













Copyright of thi

s work is held completely, exclusively and in perpetuity by William Patterson Sheridan
REALISM — TOLERANCE —~ PRAGMATISM

Conventional wisdom in philosophy and most other scholastic subjects, raises a number of
objections to any attempt to create a new architectonic for post-modern thought.


Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
PARTI
PERSPECTIVITY

What is perspectivity?
Davis

TERMS OF INQUIRY
Johns Hopkins University Press, Baltimore, 2005

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
EPISTEMOLOGY

What is epistemology?
Sparkes Nicholas Rescher

TALKING PHILOSOPHY REALISM AND PRAGMATIC EPISTEMOLOGY
Routledge, London, 1991 Pittsburgh University Press, Pittsburgh, 2005

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
EMPIRICISM
What is empiricism?
Stephens
FOUNDATIONS OF EMPIRICAL KNOWLEDGE = HYPOTHESES & EVIDENCE
Macmillan, London, 1951 Thomas Crowell, New York, 1968

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
RATIONALISM
What is rationalism?


References

Stephen Toulmin

RETURN TO REASON

Harvard University Press, Cambridge, 2001
John Searle

RATIONALITY IN ACTION
MIT Press, Cambridge, 2003

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
CONSTRUCTIVISM
What is constructivism?


References

Arthur Koestler Jerry Rhodes

THE ACT OF CREATION CONCEPTUAL TOOLMAKING
Arkana, London, 1989 [1964] Blackwell, Oxford, 1991

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
PRACTICE IN USING EPISTEMOLOGIES

This section on Epistemology covers the three archetypes of knowing, namely Empiricism,
Rationalism, and Constructivism.
It is conceivable that a particular instance of evidence
can meet all of the standards of good collecting and reporting that one could hope for — but in the
vast majority of cases, not likely!


Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
ONTOLOGY

What is ontology?
Sparkes

TALKING PHILOSOPHY
Routledge, London, 1991

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
MATERIALISM
What is materialism?


References
Michael Brian Schiffer

THE MATERIAL LIFE OF HUMAN BEINGS
Routledge, New York, 1999

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
20

IDEALISM
What is idealism?
Sorokin John Searle

SOCIOCULTURAL CAUSALITY, SPACE, TIME THE SOCIAL CONSTRUCTION OF
Russell & Russell, New York, 1964 [1943] OF REALITY

The Free Press, New York, 1997
Jean Baudrillard
FOR A CRITIQUE OF THE POLITICAL ECONOMY OF THE SIGN
Telos Press, New York, 1981

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
21

BEHAVIOURISM
What is behaviourism?


References
Stephen Ray Flora

THE POWER OF REINFORCEMENT
SUNY Press, Albany, 2004

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
22

PRACTICE IN EXAMINING ONTOLOGIES

This section on Ontology covers the three archetypes of being, namely Materialism, Idealism,
and Behaviourism.


In the case of Behaviourism, ask yourself “What about those aspects of reality that are not
susceptible to conditioning — such as gravity, or electricity, or entropy.” Behaviourism applies to
any organism, because they can all, to one extent or another, learn from interaction with their
environments — even plants bend towards the sunlight.


Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
23

KINEOLOGY

What is kineology?
Glossop
PHILOSOPHY: An Introduction to Its Problems and Vocabulary
Delta Books, New York, 1974

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
24

DETERMINISM
What is determinism?


Reference

Mario Bunge

CAUSALITY

Meridian Books, New York, 1963
William Ascher & William Overhold

STRATEGIC PLANNING AND FORECASTING
John Wiley & Sons, New York, 1983

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
25

EXISTENTIALISM
What is existentialism?
Palmer Thomas R._Flynn

KIERKEGAARD FOR BEGINNERS EXISTENTIALISM

Writers and Readers, New York, 1996 Oxford University Press, New York, 2006

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
26

FUNCTIONALISM

What is functionalism?
Pepper
A DIGEST OF PURPOSIVE VALUES
University of California Press, Berkeley, 1947

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
27

PRACTICE IN USING KINEOLOGIES

This section on Kineology covers the three archetypes of changing, namely Determinism,
Existentialism, and Functionalism.
Ask for, or look for the way the “purpose” is supposed to
work — how do facts, events, processes, and forces interact and interlock to give the string of
outcomes that produces the plan over time?


Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
28

PART II
METHODOLOGY

What is methodology?
Bowker & Susan Tall
Leigh Star
SORTING THINGS OUT
MIT Press, Cambridge, 1999
Short













Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
29

HOMOLOGY

What is homology?
Howard EXPERIMENTATION: An Intoduction to
CONCEPTS AND SCHEMATA Measurement Theory and Experimental Design
Cassell Educational, London, 1987 Prentice-Hall, Englewood Cliffs, 1962

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
MACRO

What is macro homology?
If a person is looking at the colouring and size of figurines
(or instances of any other standardized product), then differences in materials from which they
were fashioned may not count against homology at all — if some are made of plastic and others of
ceramic, but all have the same size and colouring, these two aspects may be enough for a
judgment of macro homology.
Therefore it would be appropriate to append all such
matching with the phrase “for the purposes of this comparison...” — this is certainly the implicit
qualifier that actually accompanies comparing.


References
Ramon Henkel Karen Petherick
TESTS OF SIGNIFICANCE STATISTICS AND DATA ANALYSIS

Sage Publications, Newbury Park, 1976 Coles Publishing, Toronto, 2005

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
MESO

What is meso homology?
UNIVERSAL PRINCIPLES OF DESIGN
William Kaufmann, Inc., Los Altos, 1978 Rockport Publishers, Gloucester, 2003

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
MICRO

What is micro homology?
They believe (and considerable evidence
supports them) that nano design will give more effective products whose functionality is at the
microscopic level — medicines and supplements that can absorb faster and work better;
Palmer Eric Drexler
HERMENEUTICS ENGINES OF CREATION

Northwestern University Press, Evanston, 1969 Anchor Books, Garden City, 1987

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
33

ANALOGY

What is analogy?


References

John Dewey Edward De Bono

THE QUEST FOR CERTAINTY LATERAL THINKING
Putnam, New York, 1960 [1929] Perennial, New York, 1973

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
FACADE

What is an analogous fagade?
A “rubber duck” is not really a duck, although it may resemble a duck in
certain limited respects — it is a duck by analogy.
SHAPING THINGS
Academy Chicago Publishers, Chicago, 1985 MIT Press, Cambridge, 2005

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
35

PERFORMANCE

What are analogous performances?


References

Virginia Postrel George Lakoff & Mark Johnson

THE SUBSTANCE OF STYLE METAPHORS WE LIVE BY

Harper Perennial, New York, 2004 Chicago University Press, Chicago, 1980

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
36

OUTCOME

What are analogous outcomes?
The processes or techniques which
produced these outcomes need not be identical or similar in any way — a “successful” robbery
and a “successful” rescue may both still be considered “successes.”

The most problematic analogous outcomes are of a functional nature.
In
theory, practice follows theory — in practice it doesn’t.
A more benign rendition is
usually used for symbolic contests — “strive to be number one” or “let’s climb that Everest!”
Here too however, what are usually advocated are only the outcomes and not the processes.
Horowitz Larry May
THE LOGIC OF SOCIAL CONTROL THE SOCIALLY RESPONSIVE SELF
Plenum Publishing, New York, 1990 Chicago University Press, Chicago, 1996

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
37

DICHOTOMY

What is dichotomy?


References
Spencer Brown

LAWS OF FORM
Crown Publishing, London, 1972

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
38

LOCATION
What are dichotomous locations?
it may be the people and their
language, their religion, their ethnicity or their eccentricities — but whatever it is that makes
another location distinct, the uncomfortable feeling one gets from being in an unfamiliar place
may persist for prolonged periods of time.
Government services are provided according to location — people in
different locations are eligible for different provisions.
As citizens and consumers, people need to be
aware of the geographical implications of their residential and work locations, as well as their
travelling patterns and leisure activities — living on a flood plain can result in ruinous water
damage;


References

Yi-fu Tuan Robert David Sack

TOPOPHILIA: The Sense of Place HUMAN TERRITORALITY

Prentice-Hall, Englewood Cliffs, 1974 Cambridge University Press, New York, 1986

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
39

OCCURRENCE
What is dichotomous occurrence?


Since a considerable proportion of our activities are scheduled by the clock (waking time,
breakfast time, work time, coffee time, lunch time, training time, quitting time, supper time, TV
time, bed time, wintertime, summertime, vacation time, etc.), we have to know what happens
when, and conduct ourselves accordingly.
Doing more and more things is not the
same as achieving worthwhile objectives — so keeping track of time should be seen as a means to
enabling accomplishments, rather than of pushing oneself beyond reasonable limits.
May
EVENT HISTORY ANALYSIS THINKING IN TIME

Sage Publications, Newbury Park, 1984 The Free Press, New York, 1986

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
40

QUALITY

What are dichotomous qualities?
But this concern cuts both ways — by recognizing when
such discrimination exists, it may be possible to take steps to alleviate it.
Bailey Geoffrey Bowker & Susan Star
TYPOLOGIES AND TAXONOMIES SORTING THINGS OUT
Sage Publications, Thousand Oakes, 1994 MIT Press, Cambridge, 1999

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
41

USES OF METHODOLOGY

This section on Methodology covers the three sorting archetypes Homology, Analogy

and Dichotomy.
middling big enormous











Disaggregation



Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
42

PART III
AXIOLOGY
What is axiology?


¢ Academic Press, New York, 1998

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
43

PERSONAL

What are personal principles?
Sometimes confusion arises because of the claim that ALL principles

are personal since it is persons who hold them - according to this proposition, because persons hold
principles, therefore all principles are personal.


References

Anthony Giddens Michael Argyle

MODERNITY AND SELF-IDENTITY The Psychology of Interpersonal Behaviour
Stanford University Press, Stanford, 1991 Penguin Books, London, 1994

Martin Seligman
AUTHENTIC HAPPINESS
The Free Press, New York, 2004

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
HEDONISM
What is hedonism?
Papanek
DESIGN FOR HUMAN SCALE
Van Nostrand Reinhold Company, New York, 1983

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
45

EGOISM

What is egoism?
Nosich

THE LONGEVITY STRATEGY LEARNING TO THINK THINGS THROUGH
John Wiley & Sons, New York, 1998 Pearson Prentice Hall, Toronto, 2005

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
46

ENTREPRENEURIALISM

What is entrepreneurialism?
Allenby

INDUSTRIAL ECOLOGY
Prentice-Hall, Upper Saddle River, 1999

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
47

SOCIAL

What are social principles?
Sometimes confusion arises because of the claim
that ALL principles are personal since it is persons who hold them - according to this proposition,
because persons hold principles therefore all principles are personal.


Reference
Jeremy Bentham

AN INTRODUCTION TO THE PRINCIPLES OF MORALS AND LEGISLATION
Methuen & Company, London, 1982 [1789]

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
48

ALTRUISM
What is altruism?


Reference
Stephen Toulmin

THE ROLE OF REASON IN ETHICS
Cambridge University Press, London, 1951

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
49

COLLECTIVISM
What is collectivism?

Academic Press, New York, 1998

Martin Innes

UNDERSTANDING SOCIAL CONTROL
Open University Press, Buckingham, 2003

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
50

ELITISM
What is elitism?


References

Kenichi Ohmae
THE MIND OF THE STRATEGIST
Penguin, New York, 1982

Richard Koch

THE 80/20 INDIVIDUAL
Doubleday, New York, 2003

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
51

TRANSCENDENTAL

What are transcendental principles?


Reference
Jack Gibbs

CONTROL: SOCIOLOGY'S CENTRAL NOTION
University of Illinois Press, Chicago, 1989

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
52

THEISM
What is theism?
Perhaps the time has come for a God that does encompass all of humanity,
generous rather than selfish, and forgiving rather than punitive — a God for tomorrow.
Neale Donald Walsch
GLOBAL RELIGIONS TOMORROW'’S GOD
Oxford University Press, New York, 2003 Atria Books, New York, 2004
Sam Harris

THE END OF FAITH
W.W.
Norton, New York, 2004

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
53

HUMANISM
What is humanism?
Norton, New York, 1988

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
ENVIRONMENTALISM
What is environmentalism?
Tainter

THE COLLAPSE OF COMPLEX SOCIETIES
Cambridge University Press, Cambridge, 1988

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
55

PRACTICE IN USING AXIOLOGY

This section on Axiology covers the three archetypes of valuing, namely Personal, Social,

and Transcendental.
Your needs may be basic in
nature, but what you want to satisfy them has been learned — the questions are how, when, where,
and why?
During this process, do NOT treat your wishes and desires as sacrosanct — just as you
learned to want certain things, you can unlearn, and that may be in your own best interests in
some cases.
Your responsibility
to yourself is to look after your own best interests — and YOU are the expert here!
With different people, or in varying situations, these criteria will also
change, or be given different priority — people usually behave differently with friends and family
than with strangers or acquaintances.
Usually there are inconsistencies, and
trade-offs between your own interests and that of others — once identified, are these outcomes the
ones you expected or want?


Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
56

PART IV
SEMIOLOGY

What is semiology?


Reference

Suzanne Langer Paul Cobley & Litza Jansz
MIND: An Essay on Human Feeling SEMIOTICS FOR BEGINNERS
Johns Hopkins UP, Baltimore, 1988 Icon Books, Cambridge, 1997

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
57

ROMANTICISM
What is romanticism?


References

Ayn Rand Duncan Heath & Judy Boreham
THE ROMANTIC MANIFESTO INTRODUCING ROMANTICISM
Signet Books, New York, 1971 Icon Books, Cambridge, 1999

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
58

IMPROVISATION

What is aesthetic improvisation?
The
innovation process will inevitably change some of the features and characteristics of previous
modes — if these existing forms have been copyrighted, trademarked, or patented, the property
rights in these versions may inhibit or disallow changes to them.


References

Stephen Nachmanovitch John MacDonald

FREE PLAY: Improvisation in Life and Art CALLING A HALT TO MINDLESS CHANGE
Jeremy Tarcher, San Francisco, 1991 AMACOM, New York, 1998

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
59

MORALE
What is an aesthetic morale?
In the novel they
actually succeed — in real life this outcome would be very unlikely, because, as in other strikes, a
group of strike-breakers would cross picket lines and undermine the efforts of the strikers, the
President would undoubtedly declare Martial Law, and the Military would operate the basic
infrastructure as a police state.


References

Ziauddin Sardar & Borin Van Loon Ziauddin Sardar & Borin Van Loon
INTRODUCING CULTURAL STUDIES INTRODUCING MEDIA STUDIES
Icon Books, Cambridge, 1997 Icon Books, Cambridge, 2000

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
60

GENRE

What are aesthetic genres?
There may syncretism in modalities, in
which, for example, a Murder Mystery is set in the Country & Western music business — but in
that case a blend of elements from both templates will be expected.
One renowned writer of action thrillers
acknowledged some years ago that his themes, plots, vocabulary and characters were created
solely to appeal to the market that bought those kinds of books — and using his income as a
standard, he did very well by this template.
Other artists struggle with some innovative or
unconventional mode — what they are attempting to do, in fact, is to create a new artistic market,
and it is often quite a struggle (James Joyce’s “flow of consciousness” novels are an example, as
are Edgar Allan Poe’s stories that blend mystery and esoterica).


References

Heather Dubrow Michael Batterberry

GENRE TWENTIETH CENTURY ART
Methuen, London, 1982 McGraw-Hill, New York, 1969

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
61

POPULISM

What is populism?


Reference
Norbert Elias Dani Cavallaro & Carline Vago-Hughes
THE SYMBOL THEORY ART FOR BEGINNERS

Sage Publications, London, 1991 Writers and Readers Publishing, New York, 2000

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
62

INSPIRATION

What is aesthetic inspiration?
The notion that
inspiration is always positive is just wishful thinking — but for better or worse, it can stimulate
thinking and motivate change.
The inspiration that people take may vary from person to
person, incident to incident, and time to time — what was once a positive inspiration may later
turn into a negative one, or visa-versa.


References
Rosamund Stone Zunder & Benjamin Zander

THE ART OF POSSIBILITY: Transforming Professional and Personal Life
Penguin Books, New York, 2000

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
63

ENTERTAINMENT
What is the role of entertainment?
Marshall McLuhan called this The Reversal Effect — humanity
has a tendency to overuse all forms of media to such an extent that what begins as a benefit
eventually ends up as a detriment.
Cialdini Neil Postman

INFLUENCE: The Science and Practice AMUSING OURSELVES TO DEATH
Allyn & Bacon, Boston, 2001 Penguin Books, New York, 1985

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
64

CATHARSIS
What is aesthetic catharsis?
However, modern
psychological research has uncovered a down-side of this psycho-social projection — people who
let out or act out their emotions this way may become habituated to the cycle of excitement and
release, so much so that the emotions’ intensity and longevity increases rather than decreases.
Many actors make a career out of using their personality, their skills, and their
props to “own the part” of a particular example or type of stage character — Leonard Nimoy as
“Mr. Spock”, Jack Palance playing a cross-section of reprehensible villains, Christopher Reeves
as “Superman,” etc.
and Anthony Hopkins as Hannibal Lector, a psychopath with only one redeeming
quality (his intolerance of rudeness!) Effective heroes are truly admirable — William Shatner as
James T.

Worth Publishers, New York, 2001 Fontana Press, London, 1988

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
65

FORMALISM
What is formalism?


Reference

Suzanne Langer Northrop Frye

FEELING AND FORM ANATOMY OF CRITICISM

Scribner Book Company, New York, 1977 Princeton University Press, Princeton, 1957

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
66

COMEDY

What is the aesthetic role of comedy?
Currently on American television, the best
comedy, and the best news program, and the best on-going puncture of pomposity, are one and
the same, namely John Stewart’s The Daily Show — none of the network news can hold a candle
to it!
Something else which comedy
does particularly well, is to show the unanticipated and unintended consequences of either
benevolently or malevolently motivated actions — “no good deed goes unpunished,” so “be
careful what you wish for.” Thirdly, comedy is often an opportunity to “see ourselves as others
see us” but without the embarrassment of having the audience’s own shortcomings publicly
exposed.

Vintage Books, New York, 1973 [1965] University of Arizona Press, Tucson, 1997

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
67

IRONY

What is aesthetic irony?
As
the (Rolling Stones’) song says, “You don’t always get what you want, but sometimes you get
what you need...” —and sometimes you don’t even get that — whereas other times you get far
more than you might ever need.
The
phrase “There is no free lunch™ need not be a code-word for removing social benefits from the
poor or needy — rather what it affirms is that someone must pay for the cost of the service.
INTRODUCING POSTMODERNISM
Methuen, New York, 1982 Icon Books, Cambridge, 1995

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
68

TRAGEDY

What is the point of tragic aesthetics?
Things do not always work out well — over the course of a career
or a life-time there are bound to be some failures and disappointments.
304 in
DICTIONARY OF PHILOSOPHY THE PHILOSOPHER'S DICTIONARY
Oxford University Press, Oxford, 2005 Broadview Press, Peterborough, 2003

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
69

USES OF SEMIOLOGY

This section on Semiology covers the three aesthetic archetypes, namely

Romanticism, Populism and Formalism.


Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
70

PARTV
QUINTESSENTIAL QUESTIONS
What is a question?
MacKay John Bruin Norbert Elias

INFORMATION, MECHANISM ~ HOMO INTERROGANS THE SYMBOL THEORY
AND MEANING Ottawa U P, Ottawa, 2001 Sage Publications, London, 1991

MIT Press, Cambridge, 1969

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
WHO?
is asking about recognition — identify the
person or group on the basis of a name, a role, a status, etc.


University of Chicago Press, Chicago, 1998 Princeton UP, Princeton, 2006





Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan

7
WHAT?
It could be rhetorical — a desire for affirmation or
confirmation of something already known, but perhaps needing emphasis.
People usually want a short and simple
reply, to bridge their information gap — they will be impatient with “wider” explanations,
but the result will be “rote learning” rather than meaningful understanding.

Contemporary Books, Chicago, 1983 Princeton UP, Princeton, 2006





Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan

72
WHEN?


and Calendars in Social Life Princeton UP, Princeton, 2006

California UP, Berkeley, 1981





Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan

73
WHENCE?
People want to know not only who you are, but
the route by which you arrived amongst them — have a little story ready.
Where you were born, your

immediate family and distant relatives, the schools you went to, the sports you played,

the early jobs wherein you learned life skills and street smarts — all this, and more, is grist

for the mill of social identity.


Johns Hopkins UP, Baltimore, 1999 Princeton UP, Princeton, 2006





Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan

74
WHERE?
HUMAN TERRITORALITY
Princeton UP, Princeton, 2006 Cambridge UP, New York, 1986





Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan

75
WHITHER?
People want to know not only who you are, but the
objectives you have as you journey amongst them — have another story ready.
Where they plan to be,
what they plan to do, the results they expect to achieve, the benefits they hope to enjoy,
the detriments they wish to avoid — all this, and more, supposedly indicates the kind of
person you are and how things will turn out.
may simply be looking for
someone to share the road with — if you have similar objectives or destinations, perhaps
you would like their company?


Johns Hopkins, Baltimore, 1978 Princeton UP, Princeton, 2006





Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan

76
WHETHER?
THE PARADOX OF CHOICE
MPrinceton UP, Princeton, 2006 Harper Perennial, New York, 2005





Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan

7
WHICH?
Either the time, or the situation is appropriate for the
choice or decision to be made — no more stalling, debating, pondering or calculating.
The decisions or choices you either have made, or are
about to make, could very possibly shock a great many people UNTIL you warn them
they are about to be shocked — then they will slough off the whole thing and that’s it.
OF THE 21°" CENTURY
Princeton UP, Princeton, 2006 HarperBusiness, New York, 1999





Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan

78
WHY?
When used in this way, this
is the ultimate question, to which there are only interim answers — beyond a few
repetitions, such questioning itself stops making sense.
The aim of questioning (and the philosophy behind
it) is to solicit information — otherwise you are wasting somebody’s time and patience.
Icon Books, Cambridge, 2001
Princeton UP, Princeton, 2006





Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan

79
HOW?
To some extent, the shift of priority from the other
questions to this one is a hallmark of the modern age — it grounds science & technology.
Itis
epitomized by a cautionary tale from industrial engineering: when someone comes up
with a better designed car engine, the only way a manufacturer will agree to evaluate it is
if a working model is submitted — any such claims must be substantiated with proof of
HOW the thing works.






References

John Bruin Dorothy Strachan

HOMO INTEREOGANS QUESTIONS THAT WORK
Ottawa UP, Ottawa, 2001 ST Press, Ottawa, 2001

Donald Norman Pete Moore

THE DESIGN OF EVERYDAY THINGS THE FORENSICS HANDBOOK
Basic Books, New York, 2002 Prospero Books, London, 2004





Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan

80
81

PART VI
INFERENTIAL OPERATIORS

What are inferential operators?
It is precisely here that Herbert
Simon's concept of satisficing is relevant - doing the best you cognitively can, given the information,
time, and interests you have, is all that anyone can reasonably expect - work towards a plausible,
tentative estimate.


References

Nicholas Rescher Stephen Edelston Toulmin
COGNITIVE ECONOMY THE USES OF ARGUMENT
Pittsburgh UP, Pittsburgh, 1989 Cambridge UP, Cambridge, 1958
Guus Schreiber at al Elijsh Millgram

KNOWLEDGE ENGINEERING AND MANAGEMENT PRACTICAL INDUCTION
MIT Press, Cambridge, 2000 Harvard UP, Cambridge, 1997

Peter Lipton
INFERENCE TO THE BEST EXPLANATION
Routledge, London, 1993

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
APPLY



What to Apply?






Reference

Kline, Peter & Bernard Saunders Edward De Bono
TEN STEPS TO A LEARNING ORGANIZATION The CoRT Thinking Program CD
Great Ocean Publishers, Arlington, 1993 Cavendish Information Products





Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan

82
APPRAISE



What to Appraise?
The same principle applies to
appraising a person — what initially appeared as inappropriate behaviour could either
change through learning, or eventually be proven correct as performance continued.






References

Larry May Charles Morris
THE SOCIALLY RESPONSIVE SELF ~ SIGNIFICATION AND SIGNIFICANCE
Chicago UP, Chicago, 1996 MIT Press, Cambridge, 1964





Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan

83
ARRANGE



What to Arrange?
Decide what it is you want to arrange — what
do you want to set into a pattern: facts, concepts, theories, plants, people, or whatever
variety of population you are looking at?
Different kinds of phenomena lend themselves
to different types of arrangements — the scale, granularity, and context will vary both
qualitatively and quantitatively between animals and atoms, of course — remember this to
keep your arranging ambitions realistic.
Alas, it is not so — the concept of a system is a human
contrivance, NOT a natural occurrence, and although such a schema can be useful in
helping to organize one’s thinking, other systems, or no system at all, can be just as valid.
But there is no rule for choosing the point of patterning — it takes experience.Casting the net wider may bring in crucial data that will clarify otherwise
obscure findings — or such new data may simply muddy what could have been a good
formation.






References

Henri Focillon Eliel Saarinen

THE LIFE OF FORMS IN ART The Search for Form in Art and Architecture
Zone Books, New York, 1989 [1934] Dover Books, New York, 1985 [1948]



Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan


AUTHENTICATE



What to Authenticate?
This is another judgment call — the phenomena in
question will not carry a sign indicating when sufficient duration has occurred to enable
and support an authentication — you have to remember, guess, or get guidance.
Crowell, New York, 1968





Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan

85
CHOOSE



What to Choose?
Decisions are distinct from choices, in that a
decision involves resolution of uncertainty, whereas a choice requires selection between
options — one decision could be “not to choose™ and one choice could be “not to decide™.
If the action
lies in the future however, changing circumstances may modify or nullify the choice
anyway — hence the advice to “only cross that bridge when you come to it”.
Sometimes, when to choose is predetermined by the way a
process or situation is structured — there may be a sequence of steps or conditions that
preclude a choice point.
In other cases it is recognized

that a choice is possible, but many are reluctant to make it — by not choosing they hope to

“keep their options open” or “not be manipulative” when it is felt this is appropriate.
THE PARADOX OF CHOICE
MIT Press, Cambridge, 1996 Harper Perennial, New York, 2005





Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan

86
CONFIRM



What to Confirm?
Decide what it is you want to
confirm — if you settle on indicators (indirect evidence), instead of looking at measures of
the phenomena (direct evidence), you will confirm some epiphenomena rather than “the
real thing”.
Becker

TRICKS OF THE TRADE: How To Think About Your Research While You’re Doing It
University of Chicago Press, Chicago, 1998





Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan

87
DESIGNATE



What to Designate?
Some people like to establish the relationships and the rules before
their application actually occurs — this desire to plan ahead is often rationalized as good
sense, but it may really just be temperamental.
Others prefer to wait until the need arises
and then take the plunge — is this pragmatism or just procrastination?






References

John van Maurik

THE EFFECTIVE STRATEGIST
Gower Publishing, Hampshire, 1999





Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan

88
EXPLICATE



What to Explicate?
There are two notorious processes of
this kind — conflation, in which separate issues are treated as just one;
This is “benefit-cost analysis™ applied to reasoning — it is the essence of
Herbert Simon’s concept of satisficing.
All such cognitive activity takes a certain amount
of time and effort — if the result is worth that time and effort, then it is a good investment
of your attention, but otherwise you are wasting your cognitive resources.
Chaffee
THE USES OF ARGUMENT EXPLICATION
Cambridge UP, Cambridge, 1958 Sage Publications, Newbury Park, 1991





Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan

89
FORETELL



What to Foretell?
This operator focuses on one of
my central premises in constructing the MindMap — which I call “an index of the whole of
human knowledge”.
Knowledge is both empowering and burdening — anyone
who doesn’t recognize this situation as just “two sides of the same coin” doesn’t know
much.






References

William Ascher & William Overhold
STRATEGIC PLANNING AND FORECASTING
John Wiley & Sons, New York, 1983





Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan

920
GENERALIZE



What to Generalize?
Generalizing can be useful, but it is wise to
keep in mind what is lost in the process — differences, details, depth.
The only answer is “it all
depends” — but since such choices can make a difference, telling which generalization

ou have in mind will preclude confusion — unless that is your goal.
Roberts Immanuel Kant

THE NATURE OF STATISTICS ON EDUCATION

The Free Press, New York, 1956 Dover Books, Mineola, 2003 [1803]





Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan

91
INVENT



What to Invent?


To invent is to contrive something new — but since nothing is entirely new, some aspect
of'its configuration must differ from existing arrangements enough to be considered an
original formation.
Think analogously — creative thinking is a process of “bisociation”, the
bringing together of elements previously not associated but suddenly juxtaposed during a
flash of insight, or laboriously assembled through much cognitive effort (Koestler, 1964).






References

Norbert Wiener Arthur Koestler
INVENTION THE ACT OF CREATION
MIT Press, Cambridge, 1993 [1954] Arcana, London, 1989 [1964]





Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan

92
JUDGE



What to Judge?
Dover, Mineola, 2003 [1803]

Academic Press, New York, 1998





Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan

93
PARTICULARIZE



What to Particularize?
At one extreme the danger is that there will be no patience
to look at the details even if good practice demands it — this is just epistemological
vanity.
At the other extreme is the tendency to become a perpetual fact-gatherer, an
information junkie — this is just a contemporary version of the pack-rat complex — don’t!
Rules (algorithms)
don’t apply, but rules-of-thumb (heuristics) do — its judgement again, not of a moral kind
but simply an assessment of what “type” of situation you are in.






References

Nigel Lesmoir-Gordon, Will Rood & Ralph Edney Immanual Kant
INTRODUCING FRACTAL GEOMETRY ON EDUCATION

Icon Books, Cambridge, 2001 Dover, Mineola, 2003 [1803]



Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan


RELATE



What to Relate?
Various versions
of either one will suffice, provided the grounds for positing the relationship are kept clear
— switching while in process gives inconsistency.
Some kinds of relations are often thought of as
“natural” — families, or species, or functions.
The need may range all the way from deciding your favourite
colour to choosing a mate — usually it is to reduce the cognitive dissonance of confusion!
Try to avoid a
major comparison or contrast (between notable things, or events, or persons) on the basis
of a minor characteristic — this is often done to disguise the fact that the real rationale for
positing the relationship is either antipathy or allegiance rather than any substantive
attribute, but since this may seem petty or self-serving a proxy feature is substituted.
Ogden

OPPOSITION

Indiana UP, Bloomington, 1967 [1932]





Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan

95
REPLICATE



What to Replicate?
So ask yourself if you want to replicate is the
exact entity or the feelings it induced in you — people often confuse the two.
The wise attitude is “detached involvement” — holding on is a hang-up.If the entity still is serving its
function, it is a waste to replace it — I wear my clothes and my watches out before getting
new ones, and so should any sensible person.
If
it’s just a worn out key, get a new one — but there is no going back to the original.
Don’t squander your time, efforts or money
trying to recreate the impossible — replace what you can, and forget the rest.






References

John Dewey

HOW WE THINK

Prometheus Books, Buffalo, 1991 [1910]





Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan

9%
REVISE



What to Revise?
Early in my own case, I came to a very useful conclusion (back in my high school
literature class) — what may initially appear to be the need for major changes (of whatever
kind) can actually be feasibly achieved with minor (but strategic) alterations.
When composition is delegated, be it for writing, music, blueprints, etc.,
requests for successive changes, all in the name of improvement, usually have declining
marginal utility (and the decline curve is very steep) — the reason is usually scope creep.


In most cases the perceived need for revisions to delegated work arises because of poor
initial specification — what was wanted was not clearly stated, perhaps not even clearly
known.






References

Michael Alley Nelson Phillips & Cynthia Hardy
THE CRAFT OF EDITING DISCOURSE ANALYSIS
Springer, New York, 2000 Sage, Thousand Oaks, 2002





Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan

97
SUGGEST



What to Suggest?
But make
the mandate clear: what kind of suggestions are you looking for — form or substance?
HOW TO SPEAK, HOW TO LISTEN
Touchstone Books, New York, 1972 Touchstone Books, New York, 1983





Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan

98
SUMMARIZE



What to Summarize?
Summarizing is one
form of the process Herbert Simon called information chunking — with the direction being
from the particular to the general.
If your focus is (metaphorically) the end point,
provide a summary — if you want to enjoy the journey (as well or instead), do the full,
extended voyage (read or study the details).
As Information Manager Dan Sullivan shows,
the basic message in a book only occupies between 10% and 20% of the total contents —
the rest is just elaboration, examples, and repetition.






References

Dan Sullivan

DOCUMENT WAREHOUSING AND TEXT MINING
John Wiley & Sons, New York, 2001





Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan

99
TAXONOMIZE

100



What to Taxonomize?
There will be more general instances
and more particular instances — there will be various branches of knowledge, each with
its “trunks” and “leaves”.
It is the facility to classify
information and then use it for action that represents part of the pragmatics of knowing —
and knowledge can facilitate control, which Adler saw as the primary human motivation.
Scientific principles are just guesses
with a more substantial evidentiary basis that your own hunches — but, new evidence at
some future time will undoubtedly require revising the originally proposed taxonomy.
So the question to ask is “What do I (or we) want the
taxonomy to accomplish?” Use the XML metaphor — it can always be extended if the
need arises, so for the moment, keep it to the necessary minimum.
Start from the top and
work down — clinical trials* have shown this to be the most effective knowledge strategy.
Novak

LEARNING, CREATING, AND USING KNOWLEDGE*
Lawrence Erlbaum Associates, Mahwah, 1998





Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
TYPOLOGIZE

101



What to Typologize?
It is the
facility to categorize information and then use it for action that represents part of the
pragmatics of knowing — that facilitates control, which is a primary human motivation.
Scientific principles are just guesses
with a more substantial evidentiary basis that your own hunches — but, new evidence at
some future time will undoubtedly require revising the originally proposed taxonomy.
So the question to ask is “What do I (or we) want the
typology to accomplish?” Use the chunking metaphor — information can always be
further aggregated if the need arises, so begin with intuitive boundaries.
Bailey

TYPOLOGIES AND TAXONOMIES
Sage Publications, Thousand Oakes, 1994





Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
102

PART VII
THE GESTALT FRAME

What is the Gestalt Frame?
Hussurl and his
followers took a “learning” or “conditioning” approach — which basically contends that people
acquire their World-View from their social environment as young children.


References

Edward de Bono Sergio Sinay

MECHANISM OF MIND GESTALT FOR BEGINNERS
Simon & Schuster, New York, 1969 Writers & Readers, New York, 1998
Amitai Etzioni Peter McHugh

SOCIAL PROBLEMS DEFINING THE SITUATION
Prentice-Hall, Englewood Cliffs, 1976 Bobbs-Merrill, New York, 1968

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
PHENOMENOLOGY

103



What is Phenomenology?
Meehan

Don Ihde EXPLANATION IN SOCIAL SCIENCE:
EXPERIMENTAL PHENOMENOLOGY A System Paradigm
SUNY, Albany, 1986 Dorsey Press, Homewood, 1968





Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
MORALITY



What is Morality?






References

Friedrich Nietzsche Jack Knight

ON THE GENEALOGY OF MORALS INSTITUTIONS AND SOCIAL
Vintage Books, New York, 1967 [1887] CONFLICT

Cambridge UP, New York, 1992
William Graham Sumner
FOLKWAYS Cristina Bicchieri
Dover, New York, 2002 [1906] THE GRAMMAR OF SOCIETY
Cambridge UP, New York, 2006





Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
PLAUSIBILITY

105



What is Plausibility?
There is a joke that certain intellectuals will
comment about a procedure that “Yes, I know it works in practice, but does it work in theory?”
Both are correct, and either is acceptable.
Correlate

Do you prefer to deal with case studies, particular instances — or,
do you want the average of a series, whether the mode or median?
The basis for correlation is always some
feature, characteristic, or aspect that instances share — the basis for differentiation is
something that instances do NOT share.
Bailey

MATHSEMANTICS THE SAVING LIE: truth & method in social science

Penguin Books, New York, 1994 Universtiy of Philadelphia Press, Philadelphia, 2003





Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
PREFERENTIALITY

106



What is Preferentiality?






References

Nicholas Rescher George Lakoff & Mark Johnson
COGNITIVE HARMONY METAPHORS WE LIVE BY
Pittsburgh UP, Pittsburgh, 2005 Chicago UP, Chicago, 1980

Virginia Postrel
THE SUBSTANCE OF STYLE
Harper Perennial, New York, 2004





Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
107

PRACTICE IN USING THE GESTALT FRAME

The preceding section on The Gestalt Frame covers the four archetypes of experiencing, namely
Phenomenology, Morality, Plausibility, and Preferentiality.
There are no definitive answers to the above questions — it all depends upon what you
believe, and about your willingness to suspend your beliefs and consider other possibilities.
If you reflect on this, you will realize that this is actually a
description of the situation we all find ourselves in — don’t panic, or despair.


Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
108

FOLLOWING IMPLICATIONS



Cognitivity

"I think, and therefore I am" was Descartes' famous dictum.
Novak has
developed a paradigm of knowledge creation, learning, and use that traces effective knowing to a
combination of cognitivity, affectivity, and methodology - concepts, feelings, and skills must
work together to produce meaningful understanding (Novak, 1998).
Novak Bertrand Russell

LEARNING, CREATING AND USING KNOWLEDGE PROBLEMS OF PHILOSOPHY
Lawrence Erlbaum, Mahwah, 1998 Oxford UP, London, 1960





Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
109

THE PRACTICE OF FOLLOWING IMPLICATIONS



What the Use of the MindMap Implies

Perhaps the most important set of implications of using the MindMap involves the human context in
which the use occurs, namely the complementary roles of cognitivity and affectivity in the Gestalt
Frame.
It should always be kept in mind that it is never the case with MindMap use that cognitivity
opposes affectivity — it isn’t “either/or” but rather “one AND the other”.
When that becomes a social tradition people will speak of a certain
concept as “inherently” either cognitive or affective — when in human experience it always embodies
both.
This is something to look for — what aspects of a concept are being acknowledged, which ignored?On the contrary — the most important aspect of that courage is always taking note of
the difference between “what you know” yourself and “the propaganda line.” Why would you want to
bother with this?
The best attitude to take, is to see such situations as opportunities to create something
which contributes to the greater good — so start by reiterating the goal, and then show how further
considerations are needed for successful achievement.




Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan


110

MANAGING YOUR SELF



Attention

The screen saver on both my home computer and my workplace computer reads as follows:
"You learn something every day if you pay attention", a quote from Ray LeBlond.
We have found in
our work with both secondary school students and university students that the majority would
prefer to get by with memorizing information rather than working to build conceptual
understanding (Novak, 1998).
Novak
UNDERSTANDING STUPIDITY LEARNING, CREATING AND USING KNOWLEDGE
Mount Pleasant Press, Orient, 1986 Lawrence Erlbaum Associates, Mahwah, 1998





Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
111

LIFE LESSONS ON MANAGING YOUR SELF



Persistence

It usually takes considerable time to master the techniques of Concept R&D and the use of the lists of
concepts in the MindMap.
Another good source of material is the coverage of the mass media, in all its
forms, with all of the material presented — news stories, sports, advertisements, weather, etc.
This is part of the social or political context
within which we all live — it is NOT a good idea to jeopardize your existence or wellbeing just to prove
yourself “knowledgeable” or even “to do the right thing” (i.e., to tell the truth or describe the facts).
If that happens (and it very
well might), that is the point to “step back™ and remind yourself that knowledge work of any kind
requires the practice of Constructivism (inventing ideas if needed), and the rejection of Fundamentalism
(taking a narrow, uncompromising position on issues).




Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan


112

COORDINATING CONCLUSIONS



Coherence

In the MindMap, coherence concerns the coordination between your perceptions and your
conceptual framework - your conditioning has got to coordinate with your cognition.
Smoking, poor quality diet, over-eating, lack of
exercise, doing drugs - all of these are widely known forms of self-destruction - yet more and
more people are afflicted - they are not working at aligning their understanding and their actions.






References

Paul Thagard Sergio Senay & Pablo Blasberg
COHERENCE IN THOUGHT AND ACTION GESTALT FOR BEGINNERS

MIT Press, Cambridge, 2000 Writers & Readers, New York, 1998
Richard Fumerton John Dewey

REALISM & THE CORRESPONDENCE THEORY OF TRUTH HOW WE THINK
Rowman & Littlefield, Lanham, 2002 Prometheus, Buffalo, 1991



Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan


13

CONSIDERATIONS IN COORDINATING CONCLUSIONS



From Attention to Intention

Coordinating anything requires keeping a number of variables and influences in mind rather than
just focusing on one issue or one point in time.
For instance, I get a number of
electronic newsletters on health every week, I read them, and I use what is relevant to help manage
my own health — similarly I use everything that comes my way that I assess can add to my quality
of life.
So, the smart scientist uses those ideas to organize the search
for more facts — meaning that the coordination is going from ideas and theories to facts
(rationalism) rather than from the evidence to concepts.
New ideas prompt a search for new
facts, and new facts prompt the synthesis of new ideas.
Knowledge is like a “rolling front” in a weather system — it keeps moving, so there is
no stationary point from which to evaluate progress in any absolute sense.




Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan


114

Putting it all together to work for you!
Cognitive — KW situations
(MindMap) Processes (Concept R&D)



















L $ }

Feedback to refresh, re-frame, reconsider

Preparation

Without the use of the concepts in the MindMap a person doesn’t have sufficient tools to
enable them to adequately comprehend knowledge work.


Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
115

Evaluate Your MindMap Learning Now

After having read the book, do you think that you comprehend the MindMap concepts?
(this is also
a dead end!)























Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
116

COMPREHENSION CHECKS

The rationale for using the MindMap concepts individually is that they each provide a succinct
tool for thinking (for separating relevant from irrelevant information).


Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
17

RECTIFICATION REQUISITES

In many cases the claim “I don’t understand” could more properly be express as “I disagree.”
When people encounter a “disagreeable” idea they often find it hard to accept that they are
actually perceiving it correctly — “there must be some mistake here” may be the first thing that
comes to mind.
It is not necessary to believe in the authenticity or truth of a concept in order to
use it — you can temporarily suspend your disbelief and treat it as a cognitive tool.


Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
MindMap Bibliography

Ackoff, Russell L.

EVENT HISTORY ANALYSIS
Sage Publications, Newbury Park, 1984

Appignanesi, Richard & Chris Garratt
INTRODUCING POSTMODERNISM
Icon Books, Cambridge, 1995

Argyle, Michael
THE PSYCHOLOGY OF INTERPERSONAL BEHAVIOUR
Penguin, London, 1994

Ascher, William
FORECASTING
Johns Hopkins, Baltimore, 1978

Ascher, William & William Overhold
STRATEGIC PLANNING AND FORECASTING
John Wiley & Sons, New York, 1983

Ayer, Alfred
FOUNDATIONS OF EMPIRICAL KNOWLEDGE
Macmillan, London, 1951

Bailey, F.G.


THE SAVING LIE: Truth & Method in Social Science
University of Philadelphia Press, Philadelphia, 2003

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan

118
119
Bailey, Kenneth D.

Academic Press, New York, 1998

Blackburn, Simon
DICTIONARY OF PHILOSOPHY
Oxford University Press, Oxford, 2005

Bowker, Geoffrey and Susan Star
SORTING THINGS OUT
MIT Press, Cambridge, 1999

Brown, Spencer
LAWS OF FORM
Crown Publishing, London, 1972

Bruin, John

HOMO INTERROGANS
Ottawa University Press, Ottawa, 2001

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan
Bullock, Allan
THE HUMANIST TRADITION IN THE WEST
W.W.
Norton, New York, 1988

Bunge, Mario
CAUSALITY
Meridian Books, New York, 1963

Burke, James
THE PINBALL EFFECT
Little, Brown & Co., Boston, 1996

Buzan, Tony
THE MINDMAP BOOK
BBC Books, London, 1993

Cavallaro, Dani & Carline Vago-Hugher
ART FOR BEGINNERS
Writers and Readers Publishing, New York, 2000

Chaffee, Steven H.

TERMS OF INQUIRY
Johns Hopkins University Press, Baltimore, 2005

De Bono, Edward
MECHANISM OF MIND
Simon & Schuster, New York, 1969

De Bono, Edward
THE USES OF LATERAL THINKING
Penguin, London, 1971

De Bono, Edward
The CoRT Thinking Program CD
Cavendish Information Products

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan

120
De Bono, Edward
THE HAPPINESS PURPOSE
Penguin, London, 1990

John Dewey
HOW WE THINK
Prometheus Books, Buffalo, 1991 [1911]

Dewey, John
THE QUEST FOR CERTAINTY
Putnam, New York, 1960 [1929]

John Dewey
THEORY OF VALUATION
U.
of Chicago Press, Chicago, 1939

Drexler, Eric
ENGINES OF CREATION
Anchor Books, Garden City, 1987

Peter Drucker
MANAGEMENT CHALLENGES OF THE 21ST CENTURY
HarperBusiness, New York, 1999

Dubrow, Heather
GENRE
Methuen, London, 1982

Elias, Norbert
INVOLVEMENT AND DETACHMENT
Blackwell, Oxford, 1987

Elias, Norbert
THE SYMBOL THEORY
Sage Publications, London, 1991

Ellul, Jacques
PROPAGANDA
Vintage Books, New York, 1973 [1965]

Etzioni, Amitai
SOCIAL PROBLEMS
Prentice-Hall, Englewood Cliffs, 1976

Farrell, B.A.


Fontana Press, London, 1988

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan

121
Finke, Ronald A., Thomas B.
Smith
CREATIVE COGNITION
MIT Press, Cambridge, 1992

Focillon, Henri
THE LIFE OF FORMS IN ART
Zone Books, New York, 1989 [1934]

Flora, Steven Ray
THE POWER OF REINFORCEMENT
SUNY Press, Albany, 2004

Flynn, Thomas R.

WAYFINDING BEHAVIOUR
Johns Hopkins UP, Baltimore, 1999

Gurswitch, Aron

PHENOMENOLOGY AND THE THEORY OF SCIENCE
Northwestern University Press, Evanston, 1974

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan

122
Hanks, Kurt, Larry Belliston & Dave Edwards
DESIGN YOURSELF!
Norton, New York, 2004

Hawley, Amos
HUMAN ECOLOGY: A Theoretical Essay
University of Chicago Press, Chicago, 1986

Heath, Duncan & Judy Boreham
INTRODUCING ROMANTICISM
Icon Books, Cambridge, 1999

Henkel, Ramon
TESTS OF SIGNIFICANCE
Sage Publications, Newbury Park, 1976

Horowitz, Allan V.

GLOBAL RELIGIONS
Oxford University Press, New York, 2003

Kant, Immanuel
ON EDUCATION
Dover Books, Mineola, 2003 [1803]

Kesselman-Turkel, Judi & Franklynn Peterson
RESEARCH SHORTCUTS
Contemporary Books, Chicago, 1983

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan

123
Klein, Gary
WORKING MINDS
MIT Press, Cambridge, 2006

Kline, Peter & Bernard Saunders
TEN STEPS TO A LEARNING ORGANIZATION
Great Ocean Publishers, Arlington, 1993

Knight, Jack
INSTITUTIONS AND SOCIAL CONFLICT
Cambridge University Press, New York, 1992

Koestler, Arthur
THE ACT OF CREATION
Arkana, London, 1989 [1964]

Koch, Richard
THE 80/20 INDIVIDUAL
Doubleday, New York, 2003

Kukla, Andre
MIND TRAPS
Doubleday Canada, Toronto, 2006

Lakoff, George & Mark Johnson
METAPHORS WE LIVE BY
Chicago University Press, Chicago, 1980

Langer, Suzanne
FEELING AND FORM
Scribner Book Company, New York, 1977

Langer, Suzanne
MIND: An Essay on Human Feeling
Johns Hopkins UP, Baltimore, 1988

Lesmoir-Gordon, Nigel, Will Rood & Ralph Edney
INTRODUCING FRACTAL GEOMETRY
Icon Books, Cambridge, 2001

Lewis, Clarence Irving
MIND AND THE WORLD ORDER
Dover, Mineola, 1991 [1929]

Lidwell, William, Kritina Holden & Jill Butler
UNIVERSAL PRINCIPLES OF DESIGN
Rockport Publishers, Gloucester, 2003

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan

124
Lipton, Peter
INFERENCE TO THE BEST EXPLANATION
Routledge, London, 1993

MacDonald, John
CALLING A HALT TO MINDLESS CHANGE
AMACOM, New York, 1998

MacKay, Donald M.

INFORMATION, MECHANISM AND MEANING
MIT Press, Cambridge, 1969

Mahoney, David & Richard Restack
THE LONGEVITY STRATEGY
John Wiley & Sons, New York, 1998

MacNeal, Edward
MATHSEMANTICS
Penguin Books, New York, 1994

McHugh, Peter
DEFINING THE SITUATION
Bobbs-Merrill, New York, 1968

Martin, Robert M.

REAL-WORLD INTELLIGENCE
Grove Weidenfeld, New York, 1987

Millgram, Elijah
PRACTICAL INDUCTION
Harvard University Press, Cambridge, 1997

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan

125
Moore, Pete
THE FORENSICS HANDBOOK
Prospero Books, London, 2004

Morris, Charles
SIGNIFICATION AND SIGNIFICANCE
MIT Press, Cambridge, 1964

Muecke, Douglas C.
May
THINKING IN TIME
The Free Press, New York, 1986

Neitzsche, Freidrich
BEYOND GOOD AND EVIL
Vintage Books, New York, 1966 [1886]

Nietzsche, Freidrich
ON THE GENEALOGY OF MORALS
Vintage Books, New York, 1967 [1887]

North, Richard
THE REAL COST
Chatto & Windus, London, 1986

Nosich, Gerald M.

OPPOSITION
Indiana UP, Bloomington, 1967 [1932]

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan

126
Ohmae, Kenichi
THE MIND OF THE STRATEGIST
Penguin, New York, 1982

Palmer, Donald D.

A DIGEST OF PURPOSIVE VALUES
University of California Press, Berkeley, 1947

Petherick, Karen
STATISTICS AND DATA ANALY SIS
Coles Publishing, Toronto, 2005

Phillips, Nelson & Cynthia Hardy
DISCOURSE ANALYSIS
Sage Publications, Thousand Oaks, 2002

Postman, Neil
AMUSING OURSELVES TO DEATH
Penguin Books, New York, 1985

Postrel, Virginai

THE SUBSTANCE OF STYLE: Remaking of Commerce, Culture, and Consciousness

Harper Perennial, New York, 2004

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan

127
Powell, Jim & Joe Lee
EASTERN PHILOSOPHY FOR BEGINNERS
Readers and Writers Publishing, Danbury, 2000

Powell, Jim & Joe Lee
DECONSTRUCTION FOR BEGINNERS
Readers and Writers Publishing, Danbury, 2005

Rand, Ayn
THE ROMANTIC MANIFESTO
Signet Books, New York, 1971

Rescher, Nicholas
COGNITIVE ECONOMY
University of Pittsburgh Press, Pittsburgh, 1989

Rescher, Nicholas
A USEFUL INHERITANCE
Rowman & Littlefield, Savage, 1990

Rescher, Nicholas
REALISM AND PRAGMATIC EPISTEMOLOGY
Pittsburgh University Press, Pittsburgh, 2005

Rescher, Nicholas
COGNITIVE HARMONY
Pittsburgh UP, Pittsburgh, 2005

Rhodes, Jerry
CONCEPTUAL TOOLMAKING
Blackwell, Oxford, 1991

Russell, Bertrand
PROBLEMS OF PHILOSOPHY
Oxford University Press, London, 1960

Saarinen, Eliel
THE SEARCH FOR FORM IN ART AND ARCHITECTURE
Dover Books, New York, 1985 [1948]

Sack, Robert David
HUMAN TERRITORALITY
Cambridge University Press, New York, 1986

Sardar, Ziauddin & Borin Van Loon
INTRODUCING CULTURAL STUDIES
Icon Books, Cambridge, 1997

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan

128
Sardar, Ziauddin & Borin Van Loon
INTRODUCING MEDIA STUDIES
Icon Books, Cambridge, 2000

Schiffer, Michael Brian
THE MATERIAL LIFE OF HUMAN BEINGS
Routledge, New York, 1999

Schreiber, Guus at al
KNOWLEDGE ENGINEERING AND MANAGEMENT
MIT Press, Cambridge, 2000

Schwartz, Barry
THE PARADOX OF CHOICE
Harper Perennial, New York, 2005

Seligman, Martin
AUTHENTIC HAPPINESS
The Free Press, New York, 2004

Searle, John
THE CONSTRUCTION OF SOCIAL REALITY
The Free Press, New York, 1997

Searle, John
RATIONALITY IN ACTION
MIT Press, Cambridge, 2003

Sim, Stuart & Borin Van Loon
INTRODUCING CRITICAL THEORY
Icon Books, Cambridge, 2001

Simon, Herbert
SCIENCES OF THE ARTIFICIAL, 3rd ed.

SOCIOCULTURAL CAUSALITY, SPACE, TIME
Russell and Russell, New York, 1964 [1943]

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan

129
Sparkes, A.W.

HYPOTHESIS & EVIDENCE
Thomas Crowell, New York, 1968

Sterling, Bruce
SHAPING THINGS
MIT Press, Cambridge, 2005

Strachan, Dorothy
QUESTIONS THAT WORK
ST Press, Ottawa, 2001

Sullivan, Dan
DOCUMENT WAREHOUSING AND TEXT MINING
John Wiley & Sons, New York, 2001

Tainter, Joseph A.

Princeton University Press, Princeton, 2006

Toulmin, Stephen
THE ROLE OF REASON IN ETHICS
Cambridge University Press, London, 1951

Toulmin, Stephen
THE USES OF ARGUMENT
Cambridge University Press, Cambridge, 1958

Toulmin, Stephen
RETURN TO REASON
Harvard University Press, Boston, 2001

Tuan, Yi-fu

TOPOPHILIA
Prentice-Hall, Englewood Cliffs, 1974

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan

130
van Maurik, John
THE EFFECTIVE STRATEGIST
Gower Publishing, Hampshire, 1999

Vestal, Wesley
MAPPING KNOWLEDGE
APQC Press, Houston, 2005

Wackernagel, Mathias & William Rees
OUR ECOLOGICAL FOOTPRINT
New Society Publishers, Gabriola Island, 1996

Wallis, W.
Roberts
THE NATURE OF STATISTICS ON EDUCATION
The Free Press, New York, 1956

Walsch, Neale Donald
TOMORROW’S GOD
Atria Books, New York, 2004

Welles, James F.

DECONSTRUCTION AS ANALYTIC PHILOSOPHY
Stanford University Press, Stanford, 2000

Wiener, Norbert
INVENTION
MIT Press, Cambridge, 1993 [1954]

Zerubavel, Eviatar
HIDDEN RYTHMS: Schedules and Calendars in Social Life
University of California Press, Berkeley, 1981

Zunder, Rosamund Stone & Benjamin Zunder

THE ART OF POSSIBILITY: Transforming Professional and Personal Life
Penguin Books, New York, 2000

Copyright of this work is held completely, exclusively and in perpetuity by William Patterson Sheridan

131
The Aim of Education

“The aim of education should be to teach us rather how to
think than what to think — rather to improve our minds, so as
to enable us to think for ourselves, than to load the memory
with thoughts of other men.”

- James Beattie (1735-1803)

A Skill-Testing Question

‘What kind of book is this?