Behavioral Sustainability

What makes people do what they do

This started from a about who is going to create linked data

What's in it for me?

The impact of mistakes

that making mistakes must be *local* is important

the impact of mistakes in hypertext are localized, while the impact of mistakes in structured data or software are not

from Stefano

We need to lower the barriers of participation while increasing quality

The above is hard to do

People afraid that others will benefit from their work