INSTRUCTIONAL CONTENT, MOOCS AND COMPETITION
  
    It's important to emphasize that this heightened attention to
    the quality of instructional content is not the result of
    changing ideas of best practices for pedagogy or even demands
    by students for better quality content, at least not directly.
    Rather, it's the result of the new context in which the course
    is experienced. Typically, a university-level course is
    experienced and evaluated as part of a larger set of
    experiences and resources that constitute the traditional
    university experience: a credential system, residential
    experiences, a program of study, and so forth. Pulled out of
    this traditional context, the MOOC is evaluated on the basis of
    other criteria. What matters most to the student in this new
    context is what can be learnt, full-stop. So, the determinants
    of value for the learner fall more heavily on factors such as
    the clarity of exposition, the degree to which the course
    inspires interest in the learner (and maintains that interest),
    and how quickly and easily learning occurs. While these factors
    are certainly important in the traditional university context,
    they are less important and are often outweighed by other
    factors, such as obtaining a degree.
  
  
  
  Source: Dr. Keith
  Hampson is Managing Director, Client Innovations at Acrobatiq, a
  Carnegie Mellon University