Information Use

You create, publish, receive information that you never had before. Social information, cooking-pot information. You visualise it in ways you could never do before. You move it and share it and enrich it and aggregate it and disaggregate it using tools you could never have conceived before. And you do all this with presence and location and attention and mobility. You teach it and learn it and shape it and train it. You cleanse it and repair it and fuse it and melt it. The it is information.

Source
This is the reason information wants to be free, it's most useful when it's free. Avoid lockins, adopt standards etc. Think beyond the immediate.
All software is about