Failure of the status quo
- Information scarcity is no longer
the issue. Attention scarcity is the problem.
- The publisher's role in information
curation and filtering has never been more important.
However, the tools to achieve them are changing.
Information is a source of learning. But
unless it is organized, processed, and available to the right
people in a format for decision making, it is a burden, not a
benefit. William Pollard, Physicist
Pathways to related content
- Related search terms
- Links to related content within and
across resources
- Dynamically generated as new
content is added
- Goal: Increases serendipitous
discovery, site stickiness, and usage metrics like number of
page views and time on site