XSPF dot org An XML
based playlist for media. There is a flash player that will
handle audio but I don't know about video. The playlist gets
downloaded and the "player" for that device gets opened. You
don't have to build a web page with entry for each item. Build a
web page that embeds the player and the playlist
JW Flash Player
for flash and h.264
Hosted Media Service (one
example)
Http Live
Streaming Page