Thinking about what the University needs to do
- First, we'll provide a framework to
understand what it is that audiences value and where
opportunities exist to take advantage of this.
- Second, we'll explain the impact of
disruption on traditional business models and suggest ways to
exploit other aspects of the value network to increase revenues
and drive innovation.
- Finally, we'll examine the role of
culture and capabilities in an organization and how best to
manage them. As the landscape changes, capabilities and culture
may need to change too or they can become a liability in the
new world.
Once you see this pattern a new story rearranging people's
sense of the possible, with the incumbents the last to know you
see it everywhere. First, the people running the old system
don't notice the change. When they do, they assume it's minor.
Then that it's a niche. Then a fad. And by the time they
understand that the world has actually changed, they've
squandered most of the time they had to adapt.