• First, we'll provide a framework to understand what it is that audiences value and where opportunities exist to take advantage of this.
• Second, we'll explain the impact of disruption on traditional business models and suggest ways to exploit other aspects of the value network to increase revenues and drive innovation.
• Finally, we'll examine the role of culture and capabilities in an organization and how best to manage them. As the landscape changes, capabilities and culture may need to change too or they can become a liability in the new world.

Once you see this pattern a new story rearranging people's sense of the possible, with the incumbents the last to know you see it everywhere. first, the people running the old system don't notice the change. when they do, they assume it's minor. Then that it's a niche. Then a fad. And by the time they understand that the world has actually changed, they've squandered most of the time they had to adapt.