The value proposition of traditional higher education is complex, built around such considerations as opportunity to: interact face to face with research-active faculty and with student peers; experience social growth through campus and residential life; gain an education that will be professionally and intellectually rewarding; and associate oneself with the brand value of the institution. Obviously, not all traditional institutions offer all of these opportunities to the same degree, thus defining a de facto hierarchy within higher education that, for shorthand, I will call the traditional brand value (TBV).