ProblemTypes

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Created: 2020-12-01

You have an unfamiliar problem and to solve it you either need to learn something new, or purchase goods or services to solve it.

e.g. taking out a mortgage, a health problem in the family, where to go to college, what skill to acquire next.
Unfamiliar problems are solved in large part with acquiring new knowledge, not just products or services.
These user journeys start with search engines — Google predominantly and a lot of the time solving them is spent on web pages.
When people are looking to solve unfamiliar problems, revenue is typically higher-margin, because users can't price the products and services as well.
These ultimately transition to being familiar problems.

e.g. being entertained, keeping the dog food in stock, These are best solved with apps like Email, Netflix, Twitter, DTC subscription boxes, etc.
Solving these needs has a very well defined user interaction journey. You open the app you're familiar with and follow its standard flow.
Revenue from people solving familiar problems is typically lower-margin and there's more competing products.