ProblemTypes

Created: 2020-12-01
creator: Brian
modified: 20211220125329003
modifier: Brian
tags: Web 
title: Open vs. Closed Web 
type: text/x-markdown

### Unfamiliar problems

You have an unfamiliar problem and to solve it you either need to learn
something new, or purchase goods or services to solve it.

* e.g. taking out a mortgage, a health problem in the family, where to go to college, what skill to acquire next.
* Unfamiliar problems are solved in large part with acquiring new knowledge, not just products or services.
* These user journeys start with search engines — Google predominantly and a
  lot of the time solving them is spent on web pages.
*  When people are looking to solve unfamiliar problems, revenue is typically
  higher-margin, because users can't price the products and services as well.
* These ultimately transition to being familiar problems.

### Familiar problems

*  e.g. being entertained, keeping the dog food in stock,
  These are best solved with apps like Email, Netflix, Twitter, DTC subscription boxes, etc.

*  Solving these needs has a very well defined user interaction journey. You 
  open the app you're familiar with and follow its standard flow.

* Revenue from people solving familiar problems is typically lower-margin and there's more competing products.

[Source](https://hackernoon.com/the-open-web-is-dying-but-why-should-i-care-en8633pd?source=rss)

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